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In 1995, Matt Frassica, tired of singles bars and set-ups by friends, tried his hand at dating online. "We want to build families." New York divorce lawyer Raoul Felder says he is also seeing more Internet daters splitting up in his practice: "It's usually a relationship based on fantasy or desperation, which doesn't bode well." And experts say online daters as a group tend to be more interested in marriage and therefore more inclined to jump the gun. "If they appear to be happy in their marriage for the first couple of years but it doesn't last, that doesn't do anything for us," says Ron Worthy, product manager for member revenue at BlackPlanet Love, an African American singles site. With several sites mulling plans to branch into services for other family issues, from child-rearing to troublesome in-laws, companies call a good marriage the foundation for customer loyalty. After double- and triple-digit growth in some recent years, spending on online dating rose by just 7 percent last year, according to a report by the Online Publishers Association, a trade group. The emphasis on marriage and marriage sustenance is what these sites say they need to do to continue to expand their business. 3, 2006 Now, sites are stepping up their efforts to ensure that matches last. DATING WEB SITES NOW TRYING TO PREVENT DIVORCE Wall Street Journal, Ellen Gamerman, Apr.
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